Explaining complicated ideas in a simple and engaging way is not always easy. That’s where explainer videos step in, visual stories that transform complex topics into digestible, captivating content. Whether for education, business, or marketing, explainer videos can bridge the gap between abstract concepts and audience understanding. The good news is that you don’t need to be a professional editor to create them. With the right explainer video makers, you can simplify your workflow and focus on storytelling.
In this blog, we’ll explore eight of the best tools to help you create clear, concise, and impactful explainer videos.
1. Invideo – A Versatile Explainer Video Maker
When it comes to turning ideas into engaging visuals, invideo offers a powerful solution. Its flexibility makes it stand out as an explainer video maker that caters to both beginners and professionals. You can quickly put together professional-looking videos using its intuitive interface, drag-and-drop editing features, and vast media library. Whether you’re creating content for business pitches, educational lessons, or product walkthroughs, invideo simplifies the process while leaving room for creativity.
One of the strengths of invideo is how it balances simplicity with professional output. You don’t need prior editing knowledge to create stunning videos, yet you’ll still have access to advanced features like transitions, stock footage, and customization options. For anyone aiming to communicate complex ideas effectively, invideo provides a smooth starting point.
Key Highlights
- Beginner-friendly with advanced customization options
- Great balance of simplicity and professional results
- Suitable for marketing, education, and product explainers
2. Clipchamp – Beginner-Friendly Editing
Owned by Microsoft, Clipchamp has become a popular tool for people looking for quick video creation. Its biggest appeal lies in accessibility. With browser-based editing, you don’t need to install heavy software. The platform allows you to combine footage, add captions, and insert visuals easily, making it a practical choice for explainer videos.
While not as feature-heavy as some advanced tools, Clipchamp is great for small businesses, educators, or content creators who need straightforward video-making without the learning curve. It provides plenty of editing options and ensures that you can export in different aspect ratios suitable for social media and presentations.
Key Highlights
- Browser-based editing
- Beginner-friendly interface
- Great for short-form explainer content
3. Wave.video – Engaging Marketing Videos
Wave.video is designed with marketers in mind, but it also works exceptionally well for explainer content. Its combination of video hosting, live streaming, and editing tools makes it versatile. You can build explainer videos that not only simplify ideas but also integrate with broader marketing campaigns.
One useful feature is its adaptability for different platforms. For example, you can resize videos instantly for YouTube, Instagram, or websites, making it easier to repurpose content. With its animation and design options, Wave.video gives your explainers a polished, branded look.
Key Highlights
- Strong focus on marketing use cases
- Easy resizing for multiple platforms
- Custom branding options
4. Moovly – Animation-Focused Explainers
If your content relies on animated storytelling, Moovly is worth considering. This platform is known for its animation features, allowing users to combine text, motion graphics, and visuals into clear narratives. Complex subjects can be illustrated through characters, infographics, and animations rather than just plain footage.
For businesses explaining software products or educators teaching abstract concepts, Moovly’s animation library can make explanations more fun and engaging. It’s a solid choice if your explainer videos rely heavily on visuals rather than live recordings.
Key Highlights
- Extensive animation features
- Ideal for abstract or educational topics
- Cloud-based editor for easy collaboration
5. Magisto – Quick AI-Driven Videos
Magisto simplifies explainer video creation by leveraging AI to do much of the editing work. You simply upload your footage, and the platform analyzes it to create a polished video. This makes it an excellent choice for people who want to focus on content rather than technical editing.
While Magisto might not give you as much creative freedom as some other platforms, its automation is a huge time-saver. It’s particularly useful for small businesses and busy professionals who want to communicate their ideas clearly but don’t have the bandwidth to spend hours editing.
Key Highlights
- AI-driven editing for quick output
- Best for users with limited editing time
- Great for small businesses and startups
6. Biteable – Fast Animated Videos
Biteable is another strong contender for creating animated explainer videos. With its colorful graphics, transitions, and visual elements, it’s perfect for keeping viewers engaged while you break down complex ideas. Its user-friendly interface makes it suitable for individuals who are not professional video editors.
The platform focuses on speed—allowing you to create short, snappy explainers that fit into marketing campaigns, onboarding videos, or educational tutorials. If your priority is speed and clarity, Biteable offers a practical solution.
Key Highlights
- Vibrant animated visuals
- Quick editing process
- Ideal for short-form explainers
7. Typito – Text-First Video Creation
Typito is particularly effective if your explainer relies heavily on text and subtitles. Many explainer videos need strong text overlays to emphasize points, and Typito excels in this area. With its typography-focused design, you can create videos where the words carry as much weight as the visuals.
This makes Typito popular among educators, NGOs, and professionals who want their message to be crystal clear. It allows for branded content and smooth drag-and-drop functionality, giving your videos a clean and professional feel.
Key Highlights
- Strong text and subtitle integration
- Ideal for message-focused videos
- Drag-and-drop editor
Using an AI Video Maker App for Modern Explainers
Apart from the specific platforms listed above, many creators are now experimenting with an AI video maker app to simplify the process further. These apps can automatically generate scripts, create visuals, and even synchronize voiceovers. For individuals and businesses looking to save time, AI-driven apps are quickly becoming a go-to choice for explainer videos.
By analyzing content inputs, AI tools can create structured and visually appealing explainers without requiring advanced editing skills. This is particularly useful for startups, educators, and digital marketers who want speed and efficiency while maintaining quality.
Choosing the Right Explainer Video Maker
With so many options available, the best choice comes down to your needs:
- For beginners: Clipchamp and Biteable are user-friendly.
- For marketers: Wave.video ensures branding and multi-platform publishing.
- For animated explainers: Moovly delivers engaging graphics.
- For automation: Magisto or an AI-powered app can save valuable time.
- For text-heavy explainers: Typito ensures clarity and focus.
- For overall versatility: invideo stands out as a strong all-rounder.
Final Thoughts
Explainer videos have become essential for businesses, educators, and creators who want to break down complex ideas into engaging, easy-to-understand visuals. With tools like invideo and others mentioned above, anyone can create professional videos without needing advanced editing experience.
By experimenting with the right platform, you’ll be able to find the perfect balance between creativity, simplicity, and effectiveness. Whether you prefer animations, text overlays, or AI-driven automation, there’s an explainer video maker that will help you transform your ideas into compelling stories.
